Search engine optimization (SEO) is a process that affects the visibility of a website. A more frequency website is generally seen in the search result highlight. The number of visitors received from the SEO user can be made customer, SEO target searches such as video search, academic and image search. Agencia SEO is an example. It also focuses on news search and other like industrial search. Unlike local search engines which focuses on business the SEO focuses on national searches and international searches. The number of record that people uses to search mostly and the key words that are highly searched is recorded by the SEO. While optimizing a website there are some of the ways that might used to remove barriers to indexing activities, content editing, addition of content and associates of codes. Internet marketing are strategies that many brands are starting to come up with after an observation of Google development in promoting mobile search.
Optimization of websites was begun by webmasters in 1990s. By then there were various engines where webmasters would send a spider to crawl on that page and later extract a link from other pages and later return the information found on that page. The processes involved searching engine spider, downloading information and storage of information in the server of the engine. There was another program that was still used to extract information about a page and their location as well as links contained by that page. Afterwards, website owners came to recognition of the high visibility and in results of search engines which created a chance for white and black hat practitioners.
The prominence of a website can be increased using some methods. This methods are cross linking in a different pages of a website for provision of more links to pages which increases the visibility of the web
-page. Updating of the content is another method used and it improves the frequency of the engines crawling which adds the weight to the sight. Additional of more relevant keywords in a web-page which improves the relevancy of a search is also a method of increasing the prominence. These methods have been applied in websites such as Mago SEO.
Advertisements which are usually being paid in the internet market can be effective depending on the operator’s goals on the website. Search engine marketing refers to a practice of running, optimizing and designing search engine campaigns. Constructing a website that are of high quality may lead to a success campaign internet marketing. Constructing a website of high quality helps in improving the conversion rates and also owner in measurement of results for example in acesse o site. Since search engines their algorithms changes there is no guarantee.